Today, account-based selling is more exciting than ever because of rapid advances in account-based marketing and new ways to connect with customers. But tightly aligning sales and marketing still takes knowledge and skill, as do finding the right accounts and properly measuring your success. Join Andrew Sinclair, Founder and Salesforce Consultant at Lane Four Data, as he shares what works and what doesn’t for successful account-based selling.

Account-based selling is really being strategic and saying, ‘These are the 5,000 organizations that we think will actually buy our product.”

Andrew Sinclair | Founder and Salesforce Consultant at Lane Four Data
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