New features

See what’s new with sales.



The Winter ’18 Release is here. Check out all our latest features.

Get enhanced lead conversion, Einstein opportunity scoring, and activity capture with the Salesforce tools you already love.

Lightning Dialer


Local Presence

Show up as a local number to prospects and watch conversions grow.

Make it easier than ever for your outbound-calling reps to connect with customers and prospects. With Lightning Dialer Local Presence, the phone number that shows up on a recipient’s caller ID will be coming from a local number, which means they’re 400% more likely to pick up the phone. And that means more connects and higher conversation rates.

Sales Cloud


Enhanced Lead Convert in Lightning Experience

With fewer clicks and searches, lead conversion is easier than ever.

With a streamlined one-click conversion flow and prepopulated account and opportunity records, the Enhanced Lead Convert is better than ever. Plus, now you can select record types, attach leads to existing opportunities, and even see contact matches with matching account details, right in one screen.

Enterprise Territory Management in Lightning Experience

Manage territories in a new visual way in Lightning Experience.

With Winter ’18, users in the Lightning Experience can see the Assigned Territories related list on accounts, and easily map opportunities to territories with the Territory field. Plus, it’s easier than ever for admins to set up Enterprise Territory Management in Lightning Experience, with its availability in the Lightning Setup tree.

Sales Cloud Einstein


Einstein Opportunity Scoring (Pilot)

Know which opportunities are worth your time, every time.

Winter ’18 brings a new level of intelligence, productivity, and focus to the sales process. With Einstein Opportunity Scoring, sales reps can quickly and easily see which opportunities are the real “big deals,” and which opportunities may not be as valuable to the business. Prioritizing time and focus during the sales cycle has never been easier or more efficient.

Einstein Activity Capture for Exchange

Capture every email and event in Salesforce without data entry.

With the Winter ’18 Release, now customers who use Exchange 2013 and 2016 can connect their email accounts to Einstein Activity Capture to automatically log every customer communication to Salesforce. Give reps more time in their day by eliminating manual logging. And fuel the Einstein AI algorithms with a rich stream of sales activity data.



Engage for Outlook

Work the way you want and send Engage emails directly from Outlook.

Engage for Outlook provides sales reps with the flexibility to work the way they want: directly from their inbox. Engage for Outlook provides a side panel extension that surfaces all relevant prospect engagement history, score, and grade so reps can send their prospects more personalized and relevant 1-to-1 emails.

Campaign Influence Attribution Models

Leverage out-of-the-box attribution models to measure campaign influence.

Leverage out-of-the-box attribution models to track the impact of your marketing campaigns. Easily understand which campaigns are building more pipeline or closing more deals.

Sales Analytics


One-Click Apps Install with Smart Charts

Get started discovering new insights, fast.

Introducing a faster and simpler way to get started with Sales Analytics. With just one click, start up your Sales Analytics app and start discovering insights with prebuilt dashboards that come ready to use out of the box. And if you need the freedom to customize your app, Smart Charts helps you build more intelligently. Based on the data selected, Einstein Analytics recommends the best chart types to use, allowing you to be more productive.

Partner Relationship Management (PRM)


Market Development Funds

Easily distribute and track funds to help partners build business for you.

Give partners an easy way to request marketing funds, so they can ask for resources that help grow your business. This out-of-the-box feature comes with a setup wizard that will help channel managers create a Market Development Funds (MDF) program, along with the reports and dashboards needed to track ROI.