How Agentic Automation Helps You Build Lasting Customer Relationships
Agentforce streamlines workflows, improves efficiency, and enhances customer satisfaction. Here’s how.
Historically, marketers have been early adopters of new technologies, using them to foster customer relationships in innovative ways. From the widespread impact of television advertising to the highly targeted campaigns made possible by social media, marketers have continually evolved their strategies to maintain pace with how people consume information.
Automation has been a key part of marketing strategies, helping teams work smarter and faster. AI has revolutionized this, making it possible to deliver truly personalized experiences at scale. According to Salesforce's “State of the AI Connected Customer” report, 73% percent of customers expect better personalization as technology advances. But, on average, customers engage with companies across eight channels, making it harder than ever to personalize experiences.

73% of customers expect better personalization as technology advances.
Predictive AI, a now-familiar tool for marketers, has been essential for personalization. It helps anticipate what customers want and deliver the right message on the right channel. More recently, generative AI creates unique content and personalized messages at scale, in addition to helping marketers develop strategies more quickly than ever. Given marketers’ experience with and adoption of AI tools to date, they’re well-positioned to take advantage of the shift to relationship marketing and agents – a new wave of AI.
At the intersection of these trends, Agentforce emerges as a powerful solution that elevates automation, making teams even more efficient and customer experiences more personalized. Agentforce allows businesses to move from a top-of-funnel focus to a more holistic approach, personalizing the entire customer lifecycle with ease and accuracy.
At Salesforce, we want to give customers the tools they need to succeed in this evolving landscape. Agentforce represents the next frontier in marketing automation. By using agents, businesses can automate complex tasks, personalize customer interactions at scale, and ultimately deliver exceptional customer experiences with greater efficiency, allowing marketers to focus on what they do best: building meaningful customer relationships.

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In this article, see how Agentforce helps marketers:
- Streamline workflows and improve efficiency.
- Use AI insights to create precise audience segmentation and personalization.
- Scale end-to-end campaigns while saving time and resources.

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