Automated mass emails can help you touch base with customers precisely when they need your business’s input.
For example, say you are running an e-commerce shop, and you have been diligently tracking customer experience data. Your data reveals that shoppers have regularly placed one type of item—perhaps a higher-ticket item—in their shopping carts then never completed the transaction.
You could send out a mass email to each of those customers with a reminder that the item’s supply is limited, or you could even reach out with a discount code.
Such relevance provides a sense of personalization that few other marketing tools can match. Personalized ads can’t do this. Most social media users likely have experienced the frustration of seeing ads for a product they just purchased. Strategic emails, however, avoid this problem.
A well-timed email shows you know what’s on the customer’s mind, and you’re ready to step in and help them through a buying decision.