The Complete Guide to Channel Sales
Recruit, onboard, and engage selling partners to unlock new streams of revenue.
Navigate this guide
Understand channel sales
Direct sales: Sales where the company sells directly to the end customer.
Indirect sales: Sales that use an intermediary such as partners, resellers, dealers, or brokers. Also called channel sales.
Develop a channel sales strategy
“Our partner program is designed to offer resellers and distributors the support and solution expertise they need at every step. We aim to provide our diverse partner network with the tools, technology, and personalized resources they rely on to better serve their customers, build loyalty, and accelerate revenue growth.”