5 Ecommerce Trends to Watch in 2022 and Beyond
Every company is an ecommerce company.
Data from every industry proves B2C and B2B customers prefer buying over digital channels. But as the latest ecommerce trends show, nailing your selling strategy entails more than running a website or launching an app.
So, what’s next for brands as they race to keep up? Continually reevaluating their digital maturity journey and iterating on the strategies that enhance capabilities, products, and services. Those that do will win the day with stronger customer relationships, and ultimately, faster growth.
Here, we explore the five ecommerce trends that could be here to stay.
Ecommerce trend # 1: B2C is just the start
Industries like apparel and consumer banking already have a big presence online. But companies from healthcare to manufacturing are dialing up the volume on their own ecommerce capabilities. In fact, high-performing organizations (defined as organizations that call their digital commerce efforts extremely successful) in every sector are replacing in-store experiences with digital ones.
With 85.3% of sellers planning to make ecommerce platform investments in 2022, companies that don’t keep up risk getting left behind. That’s why we predict that even businesses that historically relied on in-person sales will prioritize ecommerce.
Manufacturing sales channels are going all-digital
Healthcare is going virtual
Automotive is connecting online and in-store experiences
Issuers are digitizing commercial configure, price, and quote
Ecommerce trend #2: Simplify complicated experiences
Three negative ecommerce experiences is all it takes for a customer to abandon a business and never return. To keep customers satisfied and loyal, companies must streamline online interactions. The challenge? Buyer journeys are growing more complex. Suddenly, consumers and business buyers alike are discovering products and services on social media, buying goods on apps, choosing from flexible payment options, and following along as products travel along their delivery journey.
Eighty percent of business buyers expect to conduct even more business online. To keep up, businesses will need to be agile. Here’s how:
The evolution of payments
Order management and the post-purchase experience
Social commerce is just getting started
The rise of headless platforms
Ecommerce trend #3: B2B marketplaces are going digital
Ecommerce trend #4: Everyone wants first-party data
Travel and retail have set the standard when it comes to collecting and using customer data to drive personalization. But today, leading brands in B2C and B2B are gathering customer data like mobile numbers and social media profiles before cookies become a thing of the past. And it’s about more than profits.
With first-party data, companies can:
Ecommerce trend #5: Act local to win global
Plan ahead for peak demand
Manage payment preferences
Deliver relevant and timely messaging (while staying on brand)
Learn how Shiseido kept up with ecommerce trends and grew global ecommerce revenue by 5 times in 5 years.