Many healthcare consumers endure disconnected experiences with their providers and payers. They don’t want to repeat personal information, get handed off to different departments for simple questions, or navigate difficult user interfaces.
Healthcare organizations have to earn the right to engage with consumers. Earning this right takes steady, consistent, and thoughtful interactions that deliver on brand promises over time. In the new pandemic reality, consumer trust will be a competitive advantage. Healthcare organizations that know, personalize, and engage consumers in meaningful ways will outperform their competitors. A 360-degree view of each healthcare consumer is the foundation that providers and payers need to begin building that trust.