Healthcare Enrollment in the Age of Digital and Unknowns
When millions of Americans identify, compare, and select a healthcare plan this year, they will expect a shop and enroll experience that is easy and personalized – more like what they see in familiar retail environments. What usually happens, however, is anything but.
Instead, consumers get a decades-old healthcare experience. Information is hard to find and understand because of poor UX and heavy industry jargon. It’s nearly impossible to easily compare plans. Much of this friction is due to outdated technology.
On the payer side, this old technology also makes it difficult to streamline sales operations in a highly regulated, fluctuating industry. What’s needed is an agile platform and a digital middle office to simplify the product life cycle, automate eligibility rules, and create workflows to quickly guide members to what they’re looking for.
As if that wasn’t enough, the COVID-19 pandemic has compounded these challenges with unexpected special enrollment periods, coverage updates, and an influx of member plan changes. The past year alone has taught payers that digital transformation is more essential than ever. It’s the only way for payers to stay competitive, maintain efficiency, and thrive during constant change.
But what does that digital transformation look like? To get more details fill out the form below so you can learn more about how it can help you:
- Create intuitive enrollment experiences that build trust
- Surface new opportunities
- Target cohorts and automate outreach at scale