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Everything You Need to Know About Healthcare Technology Platforms

How connected data and an industry-specific platform can give you a 360-degree view of your business and solve the pain points you face every day.

Oct 7, 2022. 9 MIN READ

Healthcare and life sciences companies face a difficult challenge. They must balance the needs of the customer while also addressing the difficult realities of doing business in the current healthcare and life sciences industry. Changes in consumer expectations, hybrid care delivery models, and changing regulations alongside increased costs and labor shortages are disrupting business as usual and forcing the industry to evolve.

Navigating this environment requires organizations to adopt tools and technologies that let them do more with less. The right tools are ones that bring data, insight, and intelligent solutions together in real time to better understand the customer — whether that’s a patient, member, provider, employer, or otherwise.

When companies have better insight into their customers, processes, and overall operations, they are more equipped to unlock efficiencies that reduce costs, increase productivity, and deliver more personalized experiences. And in healthcare, that means healthier people and more lives saved.

CRM + AI + Data + Trust: The foundation for the future of health

It all starts with data.

The good news is most healthcare and life sciences companies already have the information they need (especially when it comes to better understanding their customers). Electronic health records (EHRs customer relationship management platforms (CRMs), clinical trial management systems (CTMs), and other systems hold an immense amount of data. However, to get the most out of that data, it needs to be harmonized, organized, and made accessible to everyone across the organization.

Once data has been made accessible, it becomes actionable. Health and life sciences organizations can bring data together on a single platform with built in automation, artificial intelligence (AI), and analytic capabilities. This not only provides a single source of truth, it turns data into valuable insights, boosts productivity, and makes it possible to replace manual taskwork with automated processes that reduce error and allow employees to focus on more valuable priorities.

Ultimately, an integrated, AI-powered platform increases productivity for the business, delivers more intelligent and personalized care, and powers data driven decision making. The totality of which equates to better outcomes for patients, members, and providers.

A note on trust

Trust must be woven throughout every process, insight, and experience. AI solutions have immense power to transform your business but they have to be implemented carefully. This makes data protection a highly important consideration. A connected, AI-powered platform with a powerful trust layer safeguards data, while still enabling you to get all the benefits of both predictive and generative AI. What’s more, a dedicated commitment to and emphasis on trust can go a long way toward addressing customer and partner concerns, and ensuring that you’re promoting responsible-use of AI tools across your organization.

How can an integrated, AI-powered platform help you?

Healthcare and life sciences is a large industry. It's made up of diverse sectors each with their own issues and needs. For that reason, the tools and technologies that a business chooses must meet the unique challenges each sector faces to help them innovate and grow. Choose your industry sector below to learn more about how an integrated healthcare technology platform can help address the main pain points you experience on a daily basis.