What is Inbound Marketing?
Inbound marketing overview
Inbound marketing is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships.
Your customers are your customers because you provide solutions to their problems. That’s what inbound marketing is all about — providing the solutions that your target audiences are searching for.
Those solutions can come in the form of many different types of content across all your different platforms, designed to connect with potential buyers at different stages of the buying cycle.
Inbound marketing content types
- Blog Posts
- E-books & White Papers
- News Articles
- Social Media
It’s best when used with outbound
It gives your audience what they’re looking for
Inbound marketing and lead generation go together.
What does inbound marketing actually do?
It’s not just about sales.
It’s about helping people.
Your inbound marketing content has the potential to help a lot of people with their problems, generate repeat traffic to your website, and spark word-of-mouth promotion for your brand. If you’re doing inbound right, it will also deliver a steadily growing collection of qualified leads to engage further with personalized content that will result in sales conversion and recurring customer relationships.
Who uses inbound marketing?
Everyone who can use inbound, should.
It’s especially great for small businesses.
Inbound marketing helps increase time-to-value for small business marketing.
Why use inbound marketing?
It’s empowering for your customers.
How to use marketing automation for inbound marketing
What exactly is marketing automation?
Marketing automation is a software platform that helps you automate your marketing and sales engagement to generate more leads, close more deals, and accurately measure marketing success.
While inbound marketing is a great strategy for creating brand awareness, it doesn’t result in sales or move prospects along the buying journey all by itself. Marketing automation bridges the gap between real conversion and the engaged audience that inbound marketing creates.
For example, with marketing automation, you can keep your sales team in the loop about all of your leads — allowing them to respond quickly when a lead created through inbound marketing shows signs of being ready to close on a sale.
How to use inbound marketing with account-based marketing
How to get started with your inbound marketing strategy
A great inbound marketing strategy starts with everything you know about the people you want as your customers. Who are they? What are they searching for? What do you offer them? Ultimately, the best inbound marketing strategy will be about answering questions and being helpful to your target audience, allowing you to build long-term customer relationships.
However, to answer those questions, you’ll first need to make sure you’ve accounted for the following:
Content & SEO
Tools & Technology
Marketing & Sales Alignment
Channels & Platforms
Integrating with Outbound
Inbound Marketing for Small Business
How Marketing Cloud Account Engagement can help
Content generation and insights built on Salesforce, the world’s #1 CRM.
Time to value.
Use B2B Marketing Analytics to organize and analyze all of your data across sales and marketing to make data-driven decisions.
Automate sales processes and build marketing-approved campaigns so sales teams can focus on closing more deals.