From web, to mobile, to email, to social channels, to ads on streaming services — there is no shortage of marketing data to process. New marketing channels and platforms are always emerging, meaning marketers have a growing number of sources to pull data from.
Email marketing continues to grow in popularity year after year, with the number of outbound emails rising 15% in the past year. Meanwhile, TV and streaming platforms saw the largest growth rates for connecting with customers.
All of these channels give marketers immense amounts of data. And this data can come in a variety of formats – different naming schemes, patterns, and granularity all make it difficult to both collect and ultimately compare performance across each of these channels.
No matter the size of the business, there will be a sea of data to ingest and organize, making it difficult to turn this data into insights.