Think You Know Everything About CRM for Medtech? Think Again

When you see CRM, think SoE, a System of Engagement that connects teams with a 360-degree view of customers.
Apr 30, 2021. 8 MIN READ

­­The medtech industry has consistently been on the cutting edge of healthcare, deploying robotics, nanotechnology, and artificial intelligence (AI) to create life-saving devices. Now, more than ever, medtech companies are under pressure to find creative ways to connect and advise everyone they serve faster and more efficiently – and through multiple channels during the age of COVID-19.

The pandemic strengthened existing trends, such as the necessity for commercial teams to drive efficiency, prove device efficacy, and deliver a strong return on investment (ROI). Now they are confronting new demands to work with healthcare providers (HCPs) in a hybrid environment — part virtual, part face-to-face. Medtechs are also adopting new patient engagement models to support HCPs before, during, and after treatment. To meet the fast-changing needs and expectations, organizations need to be flexible. They also need a complete view of data, cross-team collaboration, and the right digital tools.

That’s where an integrated customer relationship management (CRM) platform comes into play. More than forecasting and managing customer contacts, a CRM platform securely connects all sources of data from existing systems to deliver a unified provider, patient, and partner experience on preferred channels. This allows medtech businesses to connect teams, integrate disparate data sources across legacy systems, and surface intelligent insights.

Let’s explore how a CRM helps medtech companies drive commercial excellence, streamline technology, deliver personalized experiences, provide value, and drive efficiency.

How does a CRM help medtech companies drive commercial excellence, streamline technology, deliver personalized experiences, and provide value? Complete the form below and learn how:

  • Integrated data foster unified and personalized provider and patient experiences
  • AI-driven insights support customer-centric interactions
  • A complete view of customers builds stronger commercial relationships
Fill out the form to read the full article.
Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter a valid phone number
Select your industry
Select your country
Agree to all disclosures below.
By registering I confirm that I have read and agree to the Privacy Statement.
This field is required.


Seize the Customer Experience Opportunity


Accelerate Value and Deliver Faster Business Results with Virtual Sales


Transforming Sales and Revenue Growth in the MedTech Industry Using Salesforce CPQ


More resources

On-demand webinar
How to Deliver a Seamless Virtual Selling Experience
Intelligent Sales Solutions for Medical Devices and Diagnostics
Medtech Innovation for Health Cloud

Get timely updates and fresh ideas delivered to your inbox.