Merging Driver and Vehicle Data for a New Automotive Experience

Imagine you’re on a family ski trip, driving to the mountains. Your customized journey includes your preferred ambiance and the GPS is set. A 70's Road Trip playlist streams through the speakers with "Heroes" by David Bowie. Anticipating colder weather, you’ve already activated the heating package subscription via an over-the-air update. On the road, snow starts falling and sticking to the ground, which triggers automated prompts to optimize steering settings and sensors for slippery roads. Lane lines disappear in the whiteout, so lane-keeping assist turns off to prevent unwanted alerts.

Now imagine offering your customers this experience. Normally, they’d have kids arguing in the back while you’re changing radio stations and heat settings, and briefly losing traction on an icy patch on the road. Think they’d prefer this streamlined experience rather than manually operating each setting?

Using real-time data, you can offer additional feature, trial, or upgrade offers based on intelligent recommendations. These interactions can make driving safer, greener, and more fun. All because both customer and vehicle data are creating a new customer experience.

Connecting data from the vehicle, app, and driver – including telematics, the digital chassis, etc. – creates a connected ecosystem that helps you create these personalized experiences for your customers. Vehicles are fast becoming more like smartphones on wheels. What does that mean for you? Optimized recurring revenue through faster time to value and better decisions fueled by more complete customer and vehicle behavior data.

The first-party data collected from connected vehicles and drivers will be instrumental in building a new and better customer experience. Connected cars will make up about 95% of all new vehicles sold globally by the end of this decade. They will create an estimated 100 petabytes of data per month that you can tap to improve customer experiences and generate revenue faster than ever. That sounds like a lot of data, but here is what it can do for you.