The Online Grocery Store: 3 Ways to Meet Changing Shopping Behaviors
Shopping norms have changed. Here’s how to set up an online grocery store fast and get your experience in the bag.
Time to read: 6 minutes
Senior Product Marketing Manager, Salesforce
The line continues to fade between the physical and digital shopping aisle for grocers. Industry experts predict the adoption rate for online grocery shopping will hit 55% in the U.S. by the end of 2024. In Europe, 50% of current online grocery shoppers say they intend to continue shopping online for at least some part of their grocery needs.
This surge in demand is putting grocers to the ultimate test. What does it take to stand out in an industry with incredibly small margins and extremely high customer expectations?
Let’s look at how you can set up an online grocery store fast and deliver the kinds of experiences customers expect.
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