From Predictable to Personalized: Rethinking the Loyalty Experience

Use trusted real-time data and AI to engage loyal — and profitable — customers.


Dec 16, 2023

9 Minute read

What does loyalty mean to consumers? To retailers? Shoppers want personalized experiences that spark an emotional connection to retailers. At the same time, retailers want to nurture customer relationships to increase lifetime value in a way that’s effective, efficient, and low-cost.

Today, loyalty is more than just acquiring new customers or retaining the ones you have – it’s about getting the most out of customer relationships by delivering better outcomes and creating moments that matter.

The good news is you probably already have the most important tool for building personalized, high-value loyalty programs: trusted customer data.

In this guide, we’ll show you how to use data and AI to improve individual customer experiences to keep shoppers coming back for more.


Ready to rethink loyalty?

In this guide, you’ll learn how to:

  • Meet shopper expectations with experiential rewards.
  • Use AI to make programs relevant, efficient, and profitable.
  • Build a data strategy for personalized engagement.
  • Embed trust in technology and data.
  • Achieve faster ROI from loyalty programs.




Ready to use data, AI, and trust to connect with loyal shoppers?

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More Resources


Loyalty Management


The Connected Shoppers Report, Fifth Edition


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