Social media can be used as a stand-alone channel. The most successful social media strategies, however, integrate social media marketing with a company’s wider marketing mix.
When you share a post, tie it back to an existing product page, or a relevant blog post, landing page, or lead magnet. That’s one of the easiest ways to market your small business on social media. Plus, pairing your social media posts with other marketing channels amplifies your entire marketing mix and creates a unified marketing experience instead of individual, siloed marketing channels.
As you familiarize yourself with the nuances of interacting on social media, you may decide to invest in paid social ads. They help you extend your reach to new audiences beyond your current followers, who have already opted in to your messages. You can target specific types of customers, offer special promotions, and test messaging and content with paid ads. Remember that incremental, steady progress is important. You can’t expect to become a social media expert overnight, and you shouldn’t let your lack of experience discourage you, either.
Often, the most effective social media marketing ideas for small businesses are homegrown, developed over time, and sometimes created by accident.
Of course, you want to measure the impact of your efforts, too. With so many social media marketing tools for small businesses, you can analyze your results in real time, monitoring engagement levels, website visits, conversions, and more. Then, you can use that data to better hone your approach on social media.