Communications service providers (CSPs) answered the call for stay-at-home orders in a big way. At the start of the pandemic, some temporarily closed the majority of telecom retail stores while others made plans to permanently shutter select brick-and-mortar locations. Those that remained open — the ones that were deemed essential businesses — rushed to put in place temporary fixes, from social distancing to personal protective equipment (PPE).
Now, those short-term solutions require long-term strategies.
What do those strategies look like? Expect more contactless engagements, increased store safety guidelines, repositioned associates, and enhanced digital experiences to meet changing customer behaviors. This guide is designed to help you navigate the new rules of retail.