CROs must be tech savvy for a variety of reasons. First, they must know how a product integrates into a client’s technology stack to sell it properly. Secondly, they must understand how the product works to monetize it, which Arnie Gullov-Singh — the former CRO of Polyvore and current Head of Monetization
at Yahoo — correctly noted in Forbes, “We’re seeing more and more people from product and tech backgrounds moving into sales leadership roles.” The ability to understand digital marketing techniques that can monetize data collection will be the big differentiator in 2018. The State of Infographics 2017
— a new study that surveyed 1,000 B2B and B2C decision makers — found that 65% of companies are relying on data visualization, content marketing, and infographics as part of their sales and marketing strategy. Thirdly, a CRO must be tech savvy because artificial intelligence (AI) is changing B2B sales organizations. Since AI will always be constantly evolving, complementing its power with a tech-savvy CRO will give your sales team a big edge.