Take your voice of customer (VoC) program to the next level
Unify customer feedback and your CRM data in one platform
To gain control of your data and uncover key insights, the most natural place to start is with your existing customer relationship management (CRM) platform. It already stores important customer information like service history, customer preferences, and past orders. When you unify feedback with this rich data, you are able to see feedback in context of the customer relationship – nothing is left to assume.
Salesforce Feedback Management simplifies this process. As an add-on to your existing Salesforce CRM, Salesforce Feedback Management enables you to weave feedback into existing customer records and at every part of the customer lifecycle. Because everything is on one platform, you skip over a complex integration process that attempts to bring together feedback data from another technology platform. Instead, Salesforce Feedback Management is your single source of truth for feedback and customer data for the most accurate, real-time view of the customer relationship.
Here’s how it works: