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Why AI Will Be Your New Best Friend in Sales
You need to integrate AI into your sales plan. Here's why.
Make AI your admin.
Find out if it’s a good deal — or not.
There’s nothing worse than chasing down a deal only to have it end in, well, nothing. All of that time and investment are gone. AI can not only classify what a good deal or account looks like, but also predict which solutions and discounts to offer your customer based on previous successes. Sniffing out a good deal is definitely something reps can learn over time. But why wait when AI can get it done for you right now? Then you can just focus on the right things to go out and get the deals you can actually get done.
Toss the sandbag.
After learning forecasting as a rep, it was a whole new world when I became a regional vice president. I had to figure out how to roll up my team’s forecast, which was a big learning curve. Today you can get help from AI to predict a forecast and give an honest outlook on the quarter. It would have been a massive advantage for me to have been able to get a second set of eyes from my sales AI helper to predict what my team was going to bring in. Now the overzealous forecast can be tempered and the sandbagging eliminated.
Look at past deals to make a new deal.
When you sell into a company, you have to go back and read through all of the past deals that were lost or won — and there are typically a lot of them. AI helps you to have any or all of that information at your fingertips — and to analyze it. For instance, AI can automatically synchronize — and natural language processing can review — all of the calendar entries and emails as part of the millions of data points it uses to make potential recommendations. All those data points are what you use to find the right lead to call or to close a current deal. Imagine not having to do the dirty work because AI surfaces the predictions that you just can't do yourself. Now that you’re armed with all this information, you can approach the deal differently and with greater likelihood or success.
Prospect leads that don’t go stale.
Open up to a new friend and give AI for sales a chance.
“A sales rep can only be as productive as the time spent selling.”