While the implementation team built this superior storefront experience, the business team maintained constant contact with the organization’s financial, business, and technical sides to earn their buy-in. The team demoed the latest features and sought feedback before moving to each next step.
That allowed the team to measure success as they went along — and iterate as needed.
“It was essential for our success that the business and technology teams were tightly aligned. And there’s a broader set of people on both the business and technology sides who came together to make sure we were releasing the right functions and features.”
Getting large budgets approved can be difficult, but by keeping the financial side involved and showing successes along the way, the implementation team was more able to get approval for smaller expenses as they came up in the natural course of deployment.
Since rolling out the new storefront, GE Renewable Energy has seen increased customer engagement, growing its user base by 35% in the last six months. Most users are accessing the site at least twice a week.
The data collected from those engagements helps the company better understand the customer journey and continue to modify the store.
“Now we know what features customers are using, what they’re looking for, and what they’re looking for that they can’t find. With that information, we can really improve the customer experience, and continue to drive sales.”