George Mason University Boosts Student Satisfaction and Enrollment With Automation.
Mason sees recruitment and student satisfaction gains by embracing automation.
Named the most diverse university in Virginia, George Mason University hits record student satisfaction numbers by reimagining its student experience with Salesforce.
In a nutshell
To better reach students from all backgrounds, George Mason University aimed to create a more efficient, student-centered experience with data and automation. Mason used dashboards for real-time goal tracking and behavior-based models to scale up recruitment. Recruiters can now reach thousands of students instead of hundreds without extra cost.
Why it Matters for Students
This new student experience increased student and staff satisfaction, allowing Mason to reach students in new ways and provide support to students who may not have accessed it in the past. It has also helped scale its recruitment and build personal relationships with thousands of prospective students – all with little or no increase to recruitment staff thanks to nudge-based communications and behavior-based modeling.