How Two Medtech Innovators Ramped Up Virtual Engagement During the Pandemic

Connect your data and put it to work driving innovation around medical device sales from planning to support
 
Aug 27, 2021. 5 MIN READ

Before the pandemic, the process for selling and servicing medical devices was consistent. Consistently in person, that is. Flash forward to 2020. Many medical technology companies turned to digital tools to connect virtually as they navigated physical distancing rules. It was an immediate hit. Consider that 47% of doctors who preferred in-person visits before COVID-19 now prefer virtual support or fewer in-person interactions.

Now, medtech organizations are looking to the future. As they build on learnings from the past year, they are figuring out the right balance of virtual and in-person engagements in a hybrid world.

 

47% of doctors who preferred in-person visits before COVID-19 now prefer virtual support or fewer in-person interactions.

Source: “US Front Line of Healthcare,” Bain with Dynata, 2020.

Is your business ready to give providers what they want? If not, it could be the right time to consider how you will sell and service virtually now and in the future. Find out what two Salesforce customers who have been on this transformation journey did to find early success.
 
 
 
 

How two medtech leaders pivoted to virtual engagement.

Complete this form to learn how:

  • Enovate Medical sold and serviced medical workstations remotely
  • Apria Healthcare supported patients with home-based respiratory equipment
  • Salesforce enables medtech companies to deliver on customer needs from anywhere.
 
 

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