How Two Medtech Innovators Ramped Up Virtual Engagement During the Pandemic
Before the pandemic, the process for selling and servicing medical devices was consistent. Consistently in person, that is. Flash forward to 2020. Many medical technology companies turned to digital tools to connect virtually as they navigated physical distancing rules. It was an immediate hit. Consider that 47% of doctors who preferred in-person visits before COVID-19 now prefer virtual support or fewer in-person interactions.
Now, medtech organizations are looking to the future. As they build on learnings from the past year, they are figuring out the right balance of virtual and in-person engagements in a hybrid world.