
Customer Snapshot
YETI works fast to immerse shoppers in cool online experiences.
Customizable storefront technology helps YETI build a new web experience in just 4.5 weeks.
What you need to know
Why it matters
“Storytelling and bringing people together have always been the core of the YETI brand. We wanted to make sure that as soon as our customers landed on our site, they felt immersed in our story, felt like a part of our community, and recognized how our products would enhance and extend their time outdoors.”
Vab Dwivedi
What the difference looks like
Here’s how YETI is improving the online shopping experience with Salesforce:
- Because the composable storefront is “headless,” YETI can move quickly and make frequent changes to the experience without impacting the backend.
- When YETI wants to create a new website experience, phased deployment allows the team to start where they'll have the biggest impact and launch quickly. This way, YETI benefits from faster time to value instead of waiting for long implementation cycles. For example, the company launched its recent All Day Drinkware campaign in just four and a half weeks.
- Design features like background video create an immersive browsing experience without extending page load times. Unique scrolling features guide users through a shopping journey instead of a standard product catalog.
- Customer-first design has helped YETI increase mobile conversion rates 63% year over year.
- Customer-first design has helped YETI increase mobile conversion rates 63% year over year.
- Plus, YETI personalizes the online experience further with content, campaigns, offers, and recommendations tailored to each customer. With Commerce Cloud Einstein, AI suggests products based on shoppers’ past purchases, geographic region, and even their favorite outdoor adventures.
YETI prioritizes the customer experience after purchase, too:
- Previously, the YETI team consulted spreadsheets, multiple systems, and even sticky notes just to answer one customer question.
- YETI has reduced call center costs and support times by consolidating customer data into a single source of truth in Service Cloud. And because Commerce Cloud and Service Cloud are connected, agents have the context of customer data to personalize support and close cases faster. Customer service reps can even place and modify orders on behalf of a customer.
- Consumer insights from Tableau help YETI better meet customer needs while also scaling for rapid growth. YETI’s sales operations group can track sales performance of specific products by geographic region, helping ensure products are properly stocked based on customer demand. Tableau also provides a single source of truth for YETI to monitor cross-channel sales data from its e-commerce, retail stores, and third-party retailer data sources.
4.5weeks
to develop new
web experience
63%
YOY increase in
mobile conversion rate
3 to 1
service systems
consolidated
Share Story
Products Used
More Resources

Customer Story
L'Oréal creates unique beauty experiences with a data-driven approach.

Research
Consumer Goods and the Great B2B Digital Acceleration

Webinar
Deliver commercial excellence with perfect retail execution.