The B2B Digital Commerce Playbook

Customer relationships have always been the north star of a successful B2B organization. But as technology advances and buyer expectations skyrocket, the dynamics of those relationships are shifting.

B2B buyers want to interact with business sellers the same way they interact with retail brands as consumers. More and more, that means new channels, self-service options, and hyper-personalized experiences. Digital commerce is now table stakes for B2B companies. In fact, B2B sellers expect more than half (53%) of their revenue to come from digital channels within the next two years.

If you want to boost sales and strengthen customer relationships in an increasingly digital B2B world, it’s critical to build compelling online experiences. In the midst of budget cuts, the rise of AI, and competing business priorities, it can be difficult to know where to start.

The good news? Whether you’re starting from scratch or replacing an aging legacy platform, we have a few practical steps that will help you get your digital storefront up and running — quickly and cost-effectively.