Customer relationships have always been the north star of a successful B2B organization. But customer expectations are changing rapidly — and they have already shifted the dynamic of those relationships forever.
Over the past few years, phone calls and in-person visits with customers have turned into emails, Slack messages, and online orders. B2B buyers want to interact with business sellers the same way they interact with retail brands as consumers. Digital commerce is now table stakes for B2B companies. In fact, B2B sellers expect more than half (52%) of their revenue to come from digital channels within the next two years.
This shift toward digital commerce will undoubtedly impact your bottom line. If you want to boost sales and strengthen customer relationships, it’s critical to build compelling online experiences. In the midst of budget cuts, economic uncertainty, and competing business priorities, just getting started with digital commerce can be a challenge.
The good news? Whether you’re starting from scratch or replacing an aging legacy platform, we have a few practical steps that will help you get your digital storefront up and running — quickly and cost-effectively.