The B2B Marketer’s Guide to Account-Based Marketing

Learn how to put your customer at the center of every interaction

June 17, 2020
Sixty-nine percent of business buyers expect companies to anticipate their needs. Account-based marketing is a strategic way to deliver your brand messaging with an individualized approach.

Account-based marketing strategies vary based on your business goals. This guide will help you to:

  Identify and target top accounts
  Create your ABM toolkit
  Execute your ABM strategy
  Grow customer relationships


More Resources

Simple and Effective Account-Based Marketing: Proven Strategies for Success in High Value Accounts
How to Create a Segmentation Strategy for ABM Success

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