A Tale of Data-Driven Advertising

Explore a data-driven ad strategy in a refreshingly simpler form — a lemonade cart.
 
 

Introduction

Meet our two rival lemonade carts. In this guide to data-driven digital advertising, see how each business succeeds — or doesn’t — with different digital ad strategies. Plus, get some resources to inform your own advertising strategy.

Let’s get started.

 
 
 

Get to know the customers

See how data helps build the right audience.

Both of these lemonade carts collect customer data. But only one owner is using it to help fully understand his customers. Explore the hot spots below to see how each one is managing data for customer identity.

 
 
 

Activate Data

See how data makes ads even sweeter.

Once they’ve collected and organized their data, the cart owners must put it to work in a way that sees the most returns and meets customer expectations.

 
 
 

Analyze Each Campaign

See what’s working for advertising campaigns — and what’s not.

Each lemonade cart uses different methods to measure advertising success across campaigns. See which one has an edge.

 
*Salesforce “State of the Connected Customer” report, third edition, 2019
 

Resources

Get the tools you need to build your own data driven ad strategy.

 

Discover advertising's data-driven future.

 

Analyst Report

Forrester analyzed advertising’s biggest changes. See what they found.

Webinar

Hear an adtech expert discuss industry disruption — and how to adapt.

Webinar

Get ready for the aggregate & API-led world of advertising.

 

Webinar

Hear how your brand can thrive in advertising’s new era.

Webinar

See how future advertisers will target customers and measure success.

Infographic

Inform your ad strategy with insights from Forrester.

 

Blog

Discover the 4 biggest myths on the future of advertising.

 

Learn the latest advertising best practices.

 

One-Sheeter

Get a quick look at Salesforce’s tools for data-driven advertising.

Report

Data-driven advertising is on the rise. See 5 reasons why.

 

Blog

Learn 4 ad strategies that work in an economic downturn.

 
 

Research Report

Research Report

Discover the new top priorities for marketers today.

 

Maximize your ad dollars with our solutions.

 

Demo

Get a single source of marketing truth with Datorama.

 
 

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