Your Guide to Scalable Data: Data Visualization

Unlock, Analyze, and Act on Your Data

Time to Read: 13 Minutes

Chapter 2: Analyze Your Data

Unlocking your data is the first step. With a complete view of your business, you can empower everyone across your organization to access and analyze the data needed to make more informed decisions, faster. Data-driven organizations are not only more resilient to change, but more deeply understand their customers.

Data-driven organizations are “23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.”

However, most organizations struggle to scale analytics and face obstacles across their technology, processes, and people. This can include:

  • A lack of data governance
  • Disconnected legacy tools
  • No commitment to change
  • Insufficient data skills



Data Culture Playbook

Customer Story

Red Hat embraces Tableau Blueprint and Tableau Online, deepens data culture with 4,500+ staff in less than a year


Data Leadership Collaborative

Here are three ways to adopt a modern data analytics strategy that will help your organization make better decisions, faster:

Ensure the responsible use of data without compromising governance

People in your organization already self-serve their analytics needs. They export data for downstream analysis and collaborate via spreadsheet files and email. But this type of siloed, ungoverned analysis can create security risks. The people closest to your business data should be able to ask and answer their own questions, but responsibly — you want self-service without chaos or compromise.
“Almost two-thirds (64%) of enterprises that have been the most successful with analytics projects in the past two years have increased spending on data management and analytics products and services as a result of the pandemic.”
— Source: 451 Research, part of S&P Global Market Intelligence, Culture of success: 451 Research survey highlights the keys to strong data and analytics initiatives
IT plays a critical role in connecting people with the data they need to make informed decisions quickly, while keeping data secure. Modern analytics can enable both the governance that IT requires and the agility that the business demands. With the right integrated platform and approach, your IT team can:
  • Implement and manage end-to-end governance that enables, not restricts, data use
  • Promote transparency and trust with integrated data management
  • Meet and maintain compliance, risk, and policy requirements

Find insights faster with modern analytics that everyone can use

Traditional reporting and distribution tools can’t offer the transformative speed to insight or the self-reliance of a modern data approach with interactive, visual analytics. Making real-time decisions with trusted data requires powerful yet intuitive business intelligence (BI) tools and processes that support your employees, regardless of their skill levels.

"Having one fast, agile team is helpful, but having many of them across an enterprise, and enabling them with the right structures, processes, and culture, makes it possible for the entire system to move faster."

To inform your digital strategy and drive better customer experiences across all your lines of business, analytics should keep employees focused on asking critical business questions, not learning code or data software. To help people get insights fast so they can take action while the data is most relevant, IT must:
  • Implement and scale analytics that people of all skill levels can easily use
  • Lower barriers to more advanced analysis with AI and machine learning
  • Remove bottlenecks and eliminate slow, requirements-gathering BI processes

Achieve agility and business outcomes with scalable analytics

It’s clear that putting data at the center of conversations can drive change — but this takes more than the right analytics technology platform. Your employees need to adopt analytics widely and develop a data-driven mindset so your organization can get the most value from your data. Data-leading organizations — those with the most successful data cultures — see the business benefits of data transformation.

"89% of data-leading organizations see improvements to customer retention and acquisition compared to data-adopting entities."

— Source: IDC, InfoBrief: Why You Should Care About Data Culture, sponsored by Tableau
Successful organizations have a deliberate and holistic approach to developing their enterprise-wide analytics practice that aligns data strategy to business outcomes. And a leading analytics vendor will go beyond the technology to partner with IT and your lines of business, helping you to:
  • Align your organizational data strategy and success metrics
  • Provide valuable data in context, directly in users' workflows
  • Foster a culture of data-driven decision-making that encourages innovation

Customer Story



Avaya replaced 12,000 reports with 15 dashboards, empowering data exploration and enhanced forecasting

At Avaya, embedding advanced, self-service analytics has led to an important achievement: data democratization. Previously, a small team of analysts sent reports to sellers and executives. Now, all roles, technical and non-technical, have the freedom to analyze and explore the data themselves — all on a trusted platform with rigorous role-based governance. Avaya has moved from 'intelligence for the few' to 'intelligence for all' with data and self-service analytics available to anyone with permissions.

Choose modern analytics people love to use and that IT can trust

Now that we’ve looked at how modern analytics can help your organization make better decisions faster, it’s important to recognize that not every BI platform is the same. When evaluating your choices, consider how the platform and technology provider will:
Support the full cycle of self-service analytics from prep to analysis to sharing, with governance and data management strategy and an agile approach every step of the way
Offer a broad and deep set of capabilities that make effective analysis accessible to people at all skill levels, encouraging adoption
Partner with organizations to help them scale their analytics through strategy expertise and proven implementation frameworks that address both technological and people-centric change management
Learn more about Tableau, the modern analytics platform that’s part of the Salesforce Customer 360.

More Resources


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