How Omaha Zoo and LaunchPad Lab Found Value in Heroku

Here’s how Omaha Zoo and LaunchPad Lab asked the right questions about SMB app development.

When vetting software solutions to build your small-to-medium business upon, it’s important to weigh the factors that are most critical to your business success. That includes asking questions like:

  • Do we need to be able to develop our apps quickly?
  • Do we need to be lean with development costs and budgeting?
  • Will we be able to give our customers the experience they’re looking for?

By asking the right questions and evaluating how solutions like Heroku can answer them, you’ll best determine the value solutions can bring. Of course, a software solution’s true value can only be realized when it’s put to the test. But making the proper critical considerations first will help align your hopes for success with realistic outcomes, which, hopefully, are just as successful as you expected.

In this guide, we’ll cover the right questions to ask about app development and how to apply them to your own small-to-medium business. We’ll also highlight how Omaha’s Henry Doorly Zoo and Aquarium and LaunchPad Lab did exactly that while achieving better-than-expected results.


Find out how Omaha’s Henry Doorly Zoo and Aquarium made their customer experience better and more profitable with Heroku.

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