Boost Revenue and Profitable Growth with Trade Promotion Management
Billions in trade spend goes unevaluated every year. Are you getting your money’s worth?
Consumer goods businesses spend hundreds of millions of dollars on promotions every year. Yet despite huge budgets, 72% of these promotions won’t break even, and more than half suffer from poor execution. Companies know they need to find a better way to manage their trade spend if they want to drive profitable growth and achieve success now. The question is: How?