Throughout this report, we analyze trends impacting the following types of sellers:
Retailers: Companies that sell goods from multiple brands. Examples include Walmart, Woolworths, Tesco, and Carrefour.
Brands: Companies that manufacture and sell products under the same name. Examples include Nike, Apple, UNIQLO, and Samsung.
Online marketplaces: Websites that sell goods from multiple brands, retailers, and individual sellers. Examples include Amazon, Zalando, Alibaba, and Etsy.
Delivery apps: A mobile application that hires people to pick products from stores on the customer’s behalf for fast delivery or a mobile application that delivers from its own warehouses. Examples include DoorDash, Instacart, Deliveroo, and Getir.
We also examine survey results across four generations of shoppers: