Media & Entertainment Industry Insights Report
We surveyed 350 industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry.
Explore key insights below and submit the form to see the full report.
Despite economic headwinds, customer experience remains paramount.
Today’s customers expect highly tailored, personalized experiences from any industry, with media and entertainment being no exception.
Competition and costs are top concerns.
Industry leaders see increasing competition as their top hurdle, with changing customer expectations and behaviors also a significant concern, underscoring the importance of delivering differentiated content and customer experiences.
New realities spark revenue diversification.
As the media and entertainment (M&E) industry seeks to avoid customer churn and navigate economic headwinds, diversifying its revenue streams is even more important. Diversified revenue streams are key for M&E companies moving forward to increase average revenue per user.
New lines of business are developing quickly.
Advertising remains the dominant revenue stream, but media and entertainment companies are diversifying fast.
A pursuit of efficiency hinges on automation, data, and budgets.
With advertising spend forecasted to decrease in the near term, efficiency is critical to media and entertainment company strategies. Automation, AI, and data integration are seen as key to this pursuit. In fact, 99% of media and entertainment companies are investing in operational efficiency.