Anatomy of the Season
This holiday season, retailers strategically planned their promotions to drive demand and retain margins. See how marketing, market factors, and sales came together to to power retail throughout the season.
The way shoppers engaged from product discovery to purchase continued to evolve this year. Check out which devices, channels, and payment types drove shopping behavior this year.
With shifting customer expectations and even more paths to purchase popping up, retailers rolled out new ways to drive shoppers to check out — both online and in-store. See how retailers utilized BOPIS and other programs this holiday season.