Global Performance
Global Performance
Digital Commerce Growth
Digital Commerce Growth
The year-over-year (YoY) change in revenue on a per-period basis. For instance, Q1 2020 over Q1 2019.
Marketing Performance
Marketing Performance
Order and Traffic Growth by Device
Order and Traffic Growth by Device
Order growth by device: the change in the number of orders placed from each device.
Traffic growth by device: the change in the number of visits from each device.
Search Usage
Search Usage
Device Trends
Device Trends
Order share: the share of orders placed on each device.
Traffic share: the share of visits on each device.
Due to rounding, values may not sum to 100%.
Conversion Rate
Conversion Rate
Shopper Spend
Shopper Spend
The per-visit average amount spent by shoppers.
AOV: the order amount spent by the shopper.
Discount rate: the share of an order amount that was reduced due to merchandise or other discounts.
This value does not include product markdowns or reductions in shipping costs.
Cart Abandonment Rate
Cart Abandonment Rate
The percentage of baskets created that did not result in a completed order.
Social Traffic
Social Traffic
The share of visits driven by a social media platform.
Shopping Activity
Shopping Activity
Discover more shopping trends.
More resources
CUSTOMER STORY
L'Oréal creates unique beauty experiences with a data-driven approach.
Learn how L'Oréal is building the future of beauty from a century of data.
ARTICLE
Reimagine Your Brand Loyalty Program.
Reimagine your brand loyalty program with tips that power retail success now.
Research
Learn how customers saw 257% ROI with Salesforce for Retail.
The Forrester Consulting Total Economic Impact report tracks how Salesforce for Retail performs in areas such as marketing, commerce, service, and analytics.
Methodology
To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation. Data footnotes are noted inline throughout the report to provide additional clarity on analysis. The Shopping Index is published quarterly. Any forecasts noted within the Shopping Index are forward-looking projections based on current and prior values and as such should not be read as guarantees of future performance or results. The Shopping Index is not indicative of the operational performance of or its reported financial metrics, including Salesforce Commerce Cloud GMV growth and comparable customer GMV growth.
