Stay ahead of the curve with a look into quarterly shopping data.

Stay ahead of the curve with a look into quarterly shopping data.

Get to know the shopping data shaping your business success. Use these dashboards to see the effectiveness of shopping channels and features, benchmark yourself against industry peers, and inform your ecommerce strategy.
Shoppers primarily relied on attractive discounts during Black Friday and Cyber Monday for their holiday season plans, with Cyber Week accounting for 23% of all online holiday sales.
The quarter’s online sales grew 3%, with European shoppers continuing to buy - pushing Europe’s online sales up 8%. Some of that growth was driven by increased demand, as consumers placed more orders.
The year-over-year (YoY) change in revenue on a per-period basis. For instance, Q1 2020 over Q1 2019.
Email is losing ground, while the share of push, SMS, and over-the-top (OTT) messaging continues to grow. Those messaging methods now represent 16% of all messages sent.
Overall traffic grew 5% in the fourth quarter, led by mobile which grew at 6%. Order volumes grew 5% in the quarter and the share of orders coming from mobile devices continues to grow - now at 67%.
Order growth by device: the change in the number of orders placed from each device.
Traffic growth by device: the change in the number of visits from each device.
As shoppers continue to be more deliberate about exactly what they want, site search usage grew 6% in the third quarter, accounting for 16% of all orders globally.
Mobile remains the biggest traffic driver and preferred channel for placing orders, with shares of 78% and 66% respectively.
Order share: the share of orders placed on each device.
Traffic share: the share of visits on each device.
Due to rounding, values may not sum to 100%.
The global conversion rate was 2.2% for the quarter, which is essentially flat compared to the previous year.
Shopper spend, which represents the average amount that each shopper spends per visit, was down 2%.
The per-visit average amount spent by shoppers.
The average discount rate in the fourth quarter was 20%, with a notable spike during Cyber Week at 27% globally.
AOV: the order amount spent by the shopper.
Discount rate: the share of an order amount that was reduced due to merchandise or other discounts.
This value does not include product markdowns or reductions in shipping costs.
The global cart abandonment rate remained steady year over year. Desktop continues to lead when it comes to actually clicking the buy button, with a 73% cart abandonment rate versus 83% on mobile. Work still remains on mobile to remove friction through the checkout funnel.
The percentage of baskets created that did not result in a completed order.
The share of traffic referred by social media increased to 10% in the fourth quarter, with steady growth in the share coming from tablets.
The share of visits driven by a social media platform.
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To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation. Data footnotes are noted inline throughout the report to provide additional clarity on analysis. The Shopping Index is published quarterly. Any forecasts noted within the Shopping Index are forward-looking projections based on current and prior values and as such should not be read as guarantees of future performance or results. The Shopping Index is not indicative of the operational performance of or its reported financial metrics, including Salesforce Commerce Cloud GMV growth and comparable customer GMV growth.

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