Snapshot: Trends in Small and Medium Consumer Goods
These insights on how small and medium consumer goods companies navigated the pandemic came from research for the fifth edition of “Small and Medium Business Trends Report.”
By now it’s clear the pandemic affected every industry in one way or another — and there’s no question consumer goods were hit especially hard. Supply chain disruptions caused worldwide issues, leaving businesses scrambling to reevaluate products, services, and revenue targets. Some sectors — cleaning supplies, anyone? — saw dramatic increases in sales, while others saw devastating drops in foot traffic and sales. Every business had to lean on flexibility and accelerate the move to digital.
Data from a survey conducted by the Harris Poll in the fifth edition of our “Small and Medium Business Trends Report” shows that growing businesses are building resilience in new ways. We dove deep into the fifth edition of the report’s numbers and found that growing businesses in the consumer goods space are pushing forward along several trends. Let’s take a look.