The Ninth Edition State of Marketing Report

  • Building a unified data strategy
  • Delivering personalization at scale
  • Driving loyalty and account-based engagement
  • Investing in and implementing AI

Explore key insights below.


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A sneak peek into the State of Marketing report:

Marketers pursue AI ambitions with some difficulties.

Leveraging AI is top of mind for marketers, both as a goal to meet and a challenge to navigate.


Generative and predictive AI become marketing mainstays.

Marketers are embracing AI to predict, create, and integrate at scale.


Real-time data encounters speed bumps.

Over half of marketers have real-time data at their disposal. The problem? They need technical assistance to activate it.


More Resources


Marketing Cloud Overview

Salesforce Data Cloud




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