The 8th Edition State of Marketing Report
Insights on changing trends, priorities, innovative technology like AI, and challenges defining the profession according to 6,000 global marketers and trillions of outbound marketing messages.
Explore key insights below and submit the form to see the full report.
Marketers focus on driving value amidst change.
Macroeconomic uncertainties may have teams reexamining budgets and fine-tuning tech stacks, but marketers remain determined about their contributions to the success of their businesses. Eighty-seven percent of marketers say their work provides greater value now than it did a year ago.
Marketers update priorities to meet the moment.
To keep up with a changing landscape, marketers cite a new slate of priorities — and challenges. Data is filterable by industry, country, and business type.
Emerging technology creates opportunity.
Marketing organizations are well aware of the benefits and continue to invest in AI applications that augment the customer journey and marketer's experience. While customers are more online now than ever before, some still prefer non-digital channels, which explains a prominent AI use case for marketers: bridging online and offline experiences.