The 8th Edition State of Marketing Report

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Marketers focus on driving value amidst change.

Macroeconomic uncertainties may have teams reexamining budgets and fine-tuning tech stacks, but marketers remain determined about their contributions to the success of their businesses. Eighty-seven percent of marketers say their work provides greater value now than it did a year ago.

Marketers update priorities to meet the moment.

To keep up with a changing landscape, marketers cite a new slate of priorities — and challenges. Data is filterable by industry, country, and business type.

 
 
 
 

Emerging technology creates opportunity.

Marketing organizations are well aware of the benefits and continue to invest in AI applications that augment the customer journey and marketer's experience. While customers are more online now than ever before, some still prefer non-digital channels, which explains a prominent AI use case for marketers: bridging online and offline experiences.

Marketers use AI to scale efforts.

With data in one hand and innovation in the other, marketers continue to embrace the use of AI to improve customer experiences and operation more efficiently.

 
 
 
 
 

Serving up exceptional experiences in real time.

When it comes to delivering top-tier customer experiences, marketers are ready to lead the way. Yet, aligning teams and data sources can be challenging.

 

Marketing teams are at the helm of customer experience.

Marketing organizations report leading CX initiatives while measuring performance in real time. Data is filterable by industry, country, and business type.

 
 
 
 
 
 
 
 

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