What’s at the top of retailers’ holiday wish lists this year? Loyal shoppers.
In an era when 20% of customers deliver an astonishing 150% of profits, improving customer retention and growing share of wallet has never been more important. The problem? Retailers are walking a tightrope as waning demand and higher costs pressure margins.
Competitive prices on in-stock products help keep customers loyal, but that’s not enough. Today, customers expect frictionless and personalized experiences from discovery to checkout. But as retailers are learning, enhancing their experience while increasing operational efficiency is a tall order — especially during the busiest time of the year.
So, how can you keep your current customers shopping long after December’s twinkling lights fade? By diving deep into your data and using next-generation tools like generative artificial intelligence (AI), you can deliver experiences that show you recognize, understand, and appreciate your loyal customers. Here, we help you prepare for this year’s peak shopping moments and show you how to create customer loyalty all year long.