The 2023 Holiday Guide for Retailers

Use real-time data and artificial intelligence to create customer loyalty that lasts all year.


What’s at the top of retailers’ holiday wish lists this year? Loyal shoppers.

In an era when 20% of customers deliver an astonishing 150% of profits, improving customer retention and growing share of wallet has never been more important. The problem? Retailers are walking a tightrope as waning demand and higher costs pressure margins.

Competitive prices on in-stock products help keep customers loyal, but that’s not enough. Today, customers expect frictionless and personalized experiences from discovery to checkout. But as retailers are learning, enhancing their experience while increasing operational efficiency is a tall order — especially during the busiest time of the year.

So, how can you keep your current customers shopping long after December’s twinkling lights fade? By diving deep into your data and using next-generation tools like generative artificial intelligence (AI), you can deliver experiences that show you recognize, understand, and appreciate your loyal customers. Here, we help you prepare for this year’s peak shopping moments and show you how to create customer loyalty all year long.


Drive costs down and loyalty up with experiences that show you recognize, understand, and appreciate your customers.

Inside this guide, learn how data and AI help you: 

  • Nurture customer relationships with personalized marketing communications.
  • Save shoppers time with convenient and streamlined commerce experiences.
  • Put efficient service at the heart of your customer retention strategy.
  • Supercharge the capabilities of your brick-and-mortar store associates.
  • Increase visibility and build better relationships across the supply chain.

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