The New Holiday Retail Planning Guide
Here’s how to prepare for the 2021 holiday shopping landscape.
By all accounts, the 2020 holiday shopping season made history. Digital sales skyrocketed by 50%, year over year. Spending increased more than $300 billion compared to 2019. And retailers that offered even the simplest of shopping options – like curbside pickup – grew nearly twice as fast as those that didn’t.
In 2021, as vaccination campaigns accelerate in the U.S. and worldwide, consumers will increasingly shop in person to take advantage of the new appointment economy and engage with brands that sponsor live events. At the same time, retailers will need to re-engage digital consumers with experiences tailored to individual preferences and implement creative fulfillment strategies that avoid problems related to delivery and out-of-stock inventory.
This guide will help you navigate a holiday season unlike any other. With new tips and strategies from leading industry experts, data-rich insights, and a finger on the pulse of changing consumer behaviors, the guide has everything you need to plan for the holiday 2021 shopping season.

CHAPTER 1: Reengage digital shoppers with strategic holiday messaging
Grow your digital audience and build loyalty with customers.
Grow your digital audience and build loyalty with customers.
Reengaging customers who embraced online shopping in 2020 is critical. Fifty-eight percent of consumers expect to do more online shopping after the pandemic than before, and 88% expect companies to accelerate digital initiatives.
To build loyalty and continue to grow your audience on digital channels, you need to know your audience. Here’s where to start.

Listen to your shoppers
Build new audience segments
Choose your channels thoughtfully

Update your SEO strategy
Enhance your loyalty strategy

Reconsider your promotions
Navigate this year’s peak retail shopping season with the tips and tactics to help you deliver excellent customer experiences.
