As the pace and volume of marketing campaigns spike during the holiday season, teams must think more strategically about their holistic calendar. Enter generative AI, a human-prompted technology — trained on your own trusted CRM platform — that gathers data and uses it to create something new. For marketing teams, generative AI makes it easier and more efficient to design and automate personalized customer journeys with content that’s also optimized for search.
By applying generative AI to customer profiles, preferences, shopping histories, service queries, and loyalty program data, marketing teams can supercharge how they:
- Automate segments and map content journeys based on unique audience attributes.
- Draft content for emails, landing pages, text messages, social media, and apps in just moments.
- Analyze customer behaviors, predict trends, and generate next-best actions and offers.
- Identify the most profitable customers and create a media and advertising plan that drives repeat purchases.
AI capabilities are especially valuable at the holidays, when time-starved shoppers – and marketers – need help checking tasks off their to-do lists. For example, AI already enables you to pull a list of customer segments likely to purchase your holiday gift sets. But with generative AI, you can create a campaign that personalizes the creative images and copy for each segment quickly and efficiently.