Mobile marketing programs – augmented with apps, SMS, and push notifications – make it easy for retailers to communicate and market to shoppers directly. Ensure your content is optimized for mobile – shoppers are quick to abandon low-performing mobile experiences. In fact, mobile had an 88% cart abandonment rate
in Q3 2020. Be sure that your marketing and service channels are connected so that if a shopper responds back to a promotional message with a question about their order, an agent can easily resolve the case in the same message.