Leading through Change: How to Build Journeys for Customer Communications from Home

 

Building a journey is a formula, with a mix of data and the marketer’s knowledge of the customer. In this session, we dissect both the art and science of creating customer communications journeys. We explore best practices for the messaging and journey design process, plus explain the data-based and AI-powered tools to help you optimize decisions, test assumptions, and personalize communication.
 
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Access and analyze trusted COVID-19 global data in our free Tableau dashboard.
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Einstein Forecasting uses automated machine learning to predict your forecast.
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Simple and Effective Account-Based Marketing: Proven Strategies for Success in High Value Accounts
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How to Create a Segmentation Strategy for ABM Success
 
TRAILHEAD
Become a Contact Tracer
TEMPLATE
Build a Workforce Action Plan
TOOLS
Explore the COVID-19 Data Hub
 
e-book
See how to address today's top challenges in consumer goods marketing.
One-Pager
Learn the basics of data-driven advertising — and how we can help.
Demo
See Datorama in action with an in-depth demo.
 
WEBINAR
Hear experts discuss the impact of data on today’s advertisers.
Trailhead
Learn the essential skills of data-driven advertising.
Report
See the impact of data on today’s marketers and their responsibilities.
 
Article
COVID-19 Data Hub
Access and analyze trusted COVID-19 global data in our free Tableau dashboard.
Guide
The World Remade by COVID-19 | Scenarios for Resilient Leaders
Einstein Forecasting uses automated machine learning to predict your forecast.
Trail
Work Wellness Innovation During COVID-19
Some helpful trails during a time when we all need to work together, work differently, and look after our health and wellness.
 
Article
COVID-19 Data Hub
Access and analyze trusted COVID-19 global data in our free Tableau dashboard.
Guide
The World Remade by COVID-19 | Scenarios for Resilient Leaders
Einstein Forecasting uses automated machine learning to predict your forecast.
TRAIL
Work Wellness Innovation During COVID-19
Some helpful trails during a time when we all need to work together, work differently, and look after our health and wellness.
 
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Change starts with a level playing field.
Salesforce has been fighting to level the playing field since 2015 — and we still aren’t finished.
Event
Join us at an event.
Meet fellow leaders who are ready to make change and create a path to the future that includes everyone.
Share your story
Speak at an event.
Do you believe business can be a platform for change? Are you disrupting the status quo? Share your story with us.
 
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What Does Ethical Business Leadership Look Like?
Get consumer insights into technology, equality, and ethics in the Fourth Industrial Revolution. 
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The Impact of Equality and Values Driven Business
Insights from 1,500 business professionals on workplace equality and values-driven leadership. 
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An ally supports a group or individual with whom they don’t personally identify with, but supports. Learn how to be an ally — from being curious to courageous.
 
On-Demand Webinar
Selling From Home: Managing Sales Teams with Tips from 3M
Article
Do You Really Need Sales Automation?
 
Article
COVID-19 Data Hub
Access and analyze trusted COVID-19 global data in our free Tableau dashboard.
Guide
The World Remade by COVID-19 | Scenarios for Resilient Leaders
Einstein Forecasting uses automated machine learning to predict your forecast.
Video
B-Well Together: Health and Wellbeing (Playlist)
Tune in and find calm with these tips and coping skills from leading wellbeing experts.
 
Article
COVID-19 Data Hub
Access and analyze trusted COVID-19 global data in our free Tableau dashboard.
Guide
The World Remade by COVID-19 | Scenarios for Resilient Leaders
Einstein Forecasting uses automated machine learning to predict your forecast.
Trail
Work Wellness Innovation During COVID-19
Some helpful trails during a time when we all need to work together, work differently, and look after our health and wellness.

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Get insights and resources to manage your business and support customers in times of change.

 

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