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How Fanatics Creates Lasting Connections Between Fans and Their Teams

Learn how Fanatics was set up for success in 2020, thanks to its head start in digital.

Ten years ago, Fanatics got the ball rolling on its digital investment. Today, learn how growing its use of Customer 360, especially Commerce Cloud, set the major sports merchandiser up for success in 2020. With automation and real-time game-day stats, Fanatics creates personalized campaigns that grow sales and get customers coming back for more.

Guest Speakers

Lynne Zaledonis
SVP, Industries Marketing, Salesforce
Jonathan Wilbur
Senior Director, Global B2C CRM Technology & Operations, Fanatics
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