How Frito-Lay Has Accelerated with Enterprise Design Thinking

Get a taste of how Frito-Lay engages with small businesses and employees.

 
 
 
Introducing part one of our two-part Emerge Smarter series, powered by IBM. You’ll learn how Frito-Lay partnered with IBM to create solutions like Snacks to You and Sales Hub, built on Salesforce Commerce Cloud and Service Cloud. Join Michael Lindsey of Frito-Lay and Neeracha Taychakhoonavudh of Salesforce to get a taste of how Salesforce helps the snack food giant engage with small businesses and employees.

Guest Speakers

 
Neeracha Taychakhoonavudh
EVP, Industry Go to Market, Salesforce
 
Michael Lindsey
SVP, Chief Transformation and Strategy Officer, FLNA
 

More Resources

 
E-book
How to Transform the B2B Sales Function
Blog post
How GE Renewable Energy Scaled a B2B Commerce Site in Weeks
 
 

Get timely updates and fresh ideas delivered to your inbox.