Many companies still have fragmented systems and labor-intensive, manual processes for contracting and providing pricing quotes to customers. This can stretch the overall sales cycle to weeks, threatening customer satisfaction and leading to revenue loss.
The pandemic forced medtech organizations to move to more virtual sales. “It’s a big change, especially in an industry where in-person sales [have] been prominent over the years, given the nature of the products being sold,” said Raj Krishnamoorthy, General Manager, Healthcare and Life Sciences, Appirio.
“As the industry continues to navigate this period of change, we’ve also seen a tremendous amount of innovation reach the market in terms of new products, new services, and new methods to engage healthcare consumers,” said Derek Carless, Manager, Global Healthcare and Life Sciences at Salesforce.
This won’t change, even when the pandemic subsides.