How small businesses adapted using Salesforce.


The move to remote work and digital communications with customers was a big shift for many businesses during the COVID-19 pandemic. Especially for small businesses — while over 100,000 were forced to shut down, many discovered new ways to keep their business going.

Here are four stories of small business that adapted to a new normal, including detailed walk-throughs of how they used Salesforce to do so:

  • Jet It changed how they communicate with customers through automated personalized email campaigns
  • Flexo Concepts kept their employees safe by transitioning to remote work and used Salesforce dashboards to track daily progress, productivity, and customer satisfaction.
  • TRT Interactive pivoted their business model while still retaining customer interactions through Salesforce
  • Common utilized Heroku Connect to enhance their customer service to be safer and more thorough than ever before

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